On behalf of Multicultural New Zealand

Category: 
Whats Happening
Emergency Mobile Alert

The Ministry of Civil Defence & Emergency Management (MCDEM) is partnering with other authorised agencies – New Zealand Police, Ministry for Primary Industries, Ministry of Health, Civil Defence Emergency Management Groups and Fire and Emergency New Zealand– to use the Emergency Mobile Alerts to alert people if their lives, property or health are at serious risk. 
 
The system uses cell broadcast technology to send messages to enabled phones, so alerts can be targeted to specific geographic locations. People won’t need to sign up to receive alerts, or download an app, alerts will be sent to every enabled phone in the region.
 
This is an exciting development towards strengthening the emergency alerting systems across New Zealand. But it doesn’t replace existing channels and natural warnings. It’s another channel for warning people when there is a serious risk. MCDEM will still use their existing channels, including social media, MCDEM website, TV and radio.
 
Emergency Mobile Alert Test
 
A live nationwide test will be held on Sunday, 26 November 2017 (between 6pm and 7pm) to test the system, cell towers and your phone’s ability to receive Emergency Mobile Alert. All capable phones will receive the alert.
 
The Ministry of Civil Defence & Emergency Management is running a two-phase campaign to ensure everyone know about the system and what to do if they receive an alert.
 
MCDEM would like your help to ensure everyone knows the nationwide test is taking place. Below are the posters, digital banners, factsheets and social media posts that you can share with your family, friends, staff, customers and stakeholders.  If you require more resources or have any questions please email to emergency.management@dpmc.govt.nz or visit ww.civildefence.govt.nz/emergency-mobile-alert